JOOX – Live Your Music

​JOOX is the hottest music streaming app in SA & we needed to make something engaging for a young market.​​

With JOOX we wanted to convey a sense of energy & youthfulness in a uniquely South African way. Our story plays out over the course of an afternoon in this woman’s life, as she runs through her city. We shot 8 locations in 12 hours culminating in a car boot party at the end, where our romantic interest peaks.